There was an interesting editorial by Frank Rich in the New York times yesterday about the Desperate Housewives promo scandal. I think one of the most telling points he makes is that the promo aired Sunday, but complaints did not start coming in to the FCC until Tuesday night and Wedneday. Rush Limbaugh didn't get around to reporting on how "shocked" he was by the promo until Wednesday. I suspect that right wing media machine didn't get around to telling all the "moral values" crowd that they were supposed to be scandalized by the promo until then; that's when the scandal began.
I didn't hear Limbaugh's show where he yapped on about the incident, but Rich points out that Rush claimed the promo showed Nicollette Sheridan's bare butt (which it didn't) and that it reminded him of the Kobe Bryant case. The last is particularly telling. Why would Limbaugh immediately be reminded of an alleged rape scandal by this innocuous promo? Because Terrell Owens is black, and Nicollette Sheridan is white. If she had been jumping into the arms of some white football player, or she wasn't as blonde and white as she is, I doubt we'd be hearing nearly as much about this incident.
On a slightly related note, Rich points out something very interesting about the record $1.2 million fine that was levied by the FCC against FOX's Married by America. I think this is best shown in picture format:
Three complaints. Just so we're clear, that's 0.000001% of the US population. And that was enough to get the FCC to levy the largest indecency fine it ever had. Just imagine if had actually been something scandalous.