Taking things just a bit too far

In one of those coupon circulars that come in the mail every so often, I noticed that one of the local chains is introducing a thin crust pizza. The best part is that they're advertising it as the current marketing flavor of the month, "Low Carb."

Good Lord, talk about jumping on a bandwagon. I'm all for people bettering themselves and taking responsibility for their health, but diet pizza? Is eating less and exercising more really that much to ask?